Philip Reedman Master of Wine provides a diverse range of services to wineries, grape-growers and retailers looking for long term, sustainable business solutions.
Helping You To Sell More Wine
My understanding of the quality and value-for-money ratio demanded by consumers assists wineries to sell wines for their full market value and for retailers and brand owners to eliminate unnecessary costs from their businesses.
I have a proven ability to source and blend wines which meet both commercial constraints and attain significant consumer acceptance.
Making great quality wine is not enough to guarantee success in the market.
To ensure market success and retain a unique point of difference the wine needs to resonate with consumers. Consumers in different markets look for subtly different styles of wine and commercial success depends, in large part, on understanding and responding to these needs.
Over 15 years of blending commercially successful, Medal and Trophy winning wines at all price points from Australia, New Zealand, California, Washington State, Chile and Argentina has given me considerable knowledge of the styles of wine which will succeed in the competitive UK, European and US market places.
An appropriate marketing plan and consumer communication campaign is essential to underpin a new product launch.
Philip Reedman MW Pty Ltd can assist in the development of brand and marketing plans to ensure that a new brand has the best opportunity for success; whether it is the apparently straightforward wording of the back label or the writing of communication material, our years of experience in the wine industry and consumer understanding bring significant benefits to clients.
Consumers and their retailers are constantly searching for innovative new products. New Product Development and customer-focused innovation assist in the delivery of long-term profit for clients. I have a strong track record of developing new product ranges and taking them to market to both consumer and critical acclaim.
NPD and innovation extends beyond a new product; applying the NPD process to supply chain and packaging systems is equally as important to retailers and their suppliers.
Distribution in the UK
Looking for distribution in the UK market? Finding the right distributor is key to success in this huge but competitive market. Distance from market, a plethora of potential choices and the expense of visiting the market make selecting a distribution partner an expensive and troublesome exercise. Let me help you find the distributor who can grow your brand; my regular visits to the UK coupled with my contacts in the trade can save you expense and get your sales moving sooner.
Understanding the multiple grocer sector of UK market
Nine years as Senior Wine Product Development Manager for the UK’s number one multiple grocer has given me an insight into the motivations and requirements of this important and growing market sector. With 85% of wine sales going through this channel it is a hard-to-ignore opportunity for most wineries but it is also a hard-to-understand channel.
Clients wishing to gain a deeper understanding of the Multiple Grocer sector of the UK market have engaged me to present a one day workshop which covers the processes of working with the retailers who are setting the global standard. The content of the workshop can be tailored to address the circumstances and requirements of the client.
If you are considering entering the UK market, or are currently in the market but not achieving the desired level of sales this workshop can help your business achieve its aims.