Home   How we can help     Expertise       Our Carbon Status       Phil's Blog      Morning Coffee    Contact us       Associated links         


Phil Reedman MW


Philip Reedman MW the company's proprietor has spent almost 30 years working in the wine industry around the world.

My career has involved all facets of wine from picking grapes and making wine, importing and selling to sourcing and blending wine for one of the world’s leading retailers.  Mine has been a truly varied career which has given me a unique and  comprehensive understanding of the wine world.

Following the conventional UK wine trade path I studied for the Wine and Spirit Education Trust’s Diploma qualification which I passed with Honours and was awarded two travel scholarships.  

In 1996 I passed the notoriously difficult Master of Wine examinations.   The Master of Wine is considered to be the peak professional qualification of the world’s wine trade and has an international membership of approximately 300.  To gain the MW qualification candidates have to demonstrate a thorough knowledge of the global wine industry and an ability to taste and accurately evaluate wines blind. 

In 1998 I was recruited by Tesco Stores, the UK’s number one retailer, to take up a newly created position, based in Australia, as Senior Wine Product Development Manager.  Initially this unique role covered the sourcing and selection of wines from Australia and New Zealand but the success of the role allowed it to be expanded from 2002 to cover first the USA and latterly South America. 

During my nine years with Tesco the Australian category grew at rates significantly above the market and I introduced many innovations in both product and supply chain.  Along with UK-based colleagues I drove the introduction of screwcaps into the UK market, built several long term partnerships with wineries and developed award-winning premium own label ranges from Australia, New Zealand, the USA and South America.

Between 1989 and 1998 I was a partner at Australian Wine Agencies.  As a pioneering importer and distributors of wines from small and medium-sized wineries across Australia this business helped establish premium Australian wines in the UK market and brought many wineries including Torbreck, St Hallett, Tim Adams, Bowen Estate, Chapel Hill, Primo Estate and RBJ to prominence in the UK.

My early career experience was in the independent wine retail and wholesale sector preceded by a period working as a sommelier at Grange Farm Restaurant in Nottingham.

During the course of my career I have worked vintages with three renowned wineries: Hugel in Alsace, Saltram Wine Estates in the Barossa Valley and Taylors Port in the Douro Valley, Portugal giving active involvement in all stages of wine production.

In the last two years my work has taken me to New Zealand, South Africa, the USA, South America and the UK to work with clients and their suppliers.

A regular judge at capital city and regional wine shows in Australia and overseas I also assist as a “Guest Judge” at the Australian Wine Research Institute’s Advanced Wine Assessment Course and serve as a judge for Wine State Magazine tastings.

As a guest lecturer at Adelaide University I have provided lectures to both the Oenology and Wine Marketing courses. Embracing new technology I have been working for The Burgundy School of Business in Dijon presenting lectures and tastings on-line for their MSc in Wine Business students.

I have spoken at numerous industry conferences in Australia and New Zealand and in 2011 presented several seminars in Argentina and Chile focusing on sustainability and carbon neutrality for the wine industry.  During 2012 I began contributing a regular column to Wine Showcase Magazine.

Working as a mentor for MW students and lecturing at the annual Australasian MW summer school continues my involvement with the Institute of MWs and its students. I have recently become a Certified Wine and Spirit Education Trust lecturer and teach WSET Diploma with the award winning Sydney Wine Academy.


Chris Burton Bsc Msc

Graduating with a degree in Environmental Biology and Geology Chris came to the wine industry via the oil exploration industry.

Following my career as an oil industry micropaelontologist, I trained as a chef with Leith’s School of Food and Wine in London.  While running a corporate catering business in London and a retail Delicatessen in Oxfordshire I gained the WSET Diploma in Wines and Spirits and subsequently studied for the Master of Wine examination.

My passion for wine led me to a job as export manager for Chivite, a major Spanish winery, responsible for the Asia Pacific, UK and Irish markets.

I have regularly lectured and written on wine and wine regions, as well as food and wine matching.  My breadth of wine knowledge, business experience in many markets and scientific knowledge are all utilised within the company.



 Speak to us now on         Phone:    + 61 8 8232 6684            + 61 411 479 042             E mail